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Marketing - Integrated Marketing Communication

  • Overview
  • Careers
  • New Freshmen
  • New Transfer
  • Illinois State Students

The Integrated Marketing Communication sequence allows students to focus on the coordination of all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing, in an effort to provide a consistent message to consumers. Students complete three required courses in marketing and two required and three elective courses in integrated marketing communication.

Not only are a significant number of marketing students interested in the IMC fields, the area offers a wide range of professional opportunities, with strong growth projections. The Bureau of Labor Statistics (BLS) predicts 12 percent job growth for marketing managers from 2012 to 2022. The median salary for marketing managers was $127,130 in 2014, according to the BLS.

Why Study Marketing - Integrated Marketing Communication?

Marketing personnel are concerned with the design, promotion, price and distribution of the product or service and representing. They identify and define marketing promotions that will generate, refine, and create marketing opportunities. The field of marketing is involved in the movement of goods and services from products to final customers.

Related Majors

Related Skills

  • Strong communication skills
  • Critical thinking
  • Strong research skills
  • Excellent writing skills
  • Ability to administer staff
  • Good problem solver
  • Flexible and adaptive to new ideas

Related Fields

Sales

  • Industrial Sales
  • Consumer Product Sales
  • Financial Services Sales
  • Services Sales
  • Advertising Sales

Employers

  • Profit and nonprofit organizations
  • Product and service organizations
  • Manufacturers
  • Financial companies
  • Insurance companies
  • Print and electronic media
  • Consulting firms

Strategies

  • Obtain experience through internships or sales jobs.
  • Must be highly motivated and well organized.
  • Proven leadership abilities are desirable.
  • Develop a strong commitment to customer satisfaction.
  • Must work well under pressure and be comfortable in a competitive environment.

Customer Relations

  • Customer Service

Employers

Businesses providing products or services to the public or to other organizations.

Strategies

  • Develop problem solving skills, self-confidence, assertiveness, empathy, and stamina.

Purchasing/Procurement

Employers

  • Government organizations
  • Large companies
  • Educational institutions
  • Hospitals

Strategies

  • Supplement program with courses in logistics and purchasing.

Retail

  • Buying
  • Store Management

Employers

  • Department stores
  • Specialty stores
  • Discount stores
  • Super retailers

Strategies

  • Present a consistent, pleasant, and service-oriented image to customers.
  • Develop leadership ability and customer service skills.
  • Demonstrate ability to work well under stressful conditions and as part of a team.
  • Gain knowledge of the process of merchandise flow, an overview of signing, pricing, and presentation, and the ability to plan, organize, and lead.
  • Develop ability to communicate in a concise manner.
  • Be prepared to start as a trainee before advancing to other positions.

Banking

  • Commercial Lending
  • Branch Management
  • Operations

Employers

  • Commercial bank
  • Credit unions
  • Savings and loan associations
  • Savings banks

Strategies

  • MBA required for most positions related to investment banking.

Brand Management

Employers

  • Consumer goods
  • Some service providers
  • Some industrial goods

Strategies

  • Obtain a broad background in advertising, research, consumer behavior, and strategy.
  • Plan on pursuing an MBA for most brand management, consulting, and research opportunities.

Other Professions

Advertising Account Executive
• Advertising Copywriter
• Advertising Production Manager
• Advertising Traffic Coordinator
• Artist Manager
• Business Marketer
• Circulation Manager
• Consultant
• Consumer Affairs Director
• Direct Mail Specialist
• Director – Research and Development
• Director of Marketing
• Distribution Management
• Fund Raiser
• Import – Export agent
• Lobbyist
• Management Trainee
• Market Research Analyst
• Market Research Interviewer
• Media Buyer
• Media Time Sales Representative
• Merchandise Manager
• On-Line Marketer
• Outplacement Specialist
• Pharmaceutical Sales Representative
• Photographer
• Purchasing Agent
• Retail Store Manager
• Sales Manager
• Sales Promoter
• Sales Representative
• Technical Communicator
• Writer/Author

Career Advising

Name Office Email Phone
Mark Fauble  110 Student Services Building  mbfaubl@ilstu.edu  (309) 438-5825 

Internship Coordinator

Name Office Email Phone
Gary Hunter  SFHB 332  glhunte@ilstu.edu  (309) 438-7561 
Rodger Singley  SFHB 228  rbsingl@ilstu.edu  (309) 438-5184 

Applying to Illinois State

Illinois State's preferred filing period for freshman students for the fall semester is September 1-November 15. Applying early is encouraged, as the University must limit enrollment due to space at the University and in specific majors/programs. Visit the Office of Admissions to apply today!

Plan of Study

This information is based on requirements for the academic year(s) indicated. Students should consult the catalog year they were admitted under for their academic requirements.

Applying to Illinois State

Illinois State's preferred filing period for fall transfer students is September 1-January 15. For the spring semester, the preferred filing period is from April 1-August 1. You are encouraged to apply early in the preferred filing period for best consideration for admission into competitive majors. Visit the Office of Admissions to apply today!

Minimum GPA

2.5

Middle 50% GPA

2.75 - 3.37

Required Courses

Students with fewer than 45 hours are evaluated on collegiate coursework and grade point average.

Students with 45-59 hours earned must complete the following courses with a grade of C or better:

  • Financial accounting (ACC 131),
  • Economics—micro and macro (ECO 105),
  • College algebra (MATH 119) and Finite math (MATH 120), or
  • Applied calculus (MAT 121) or calculus I (MATH 145).

Students with 60 or more hours earned must complete those courses listed above, choosing the applied calculus (MAT 121) or calculus I (MAT 145) option, and complete the following additional courses with a grade of C or better:

  • Managerial accounting (ACC 132) and
  • Statistical reasoning (MQM 100).

Recommended Courses

  • Introductory-level business course (BUS 100),
  • Introductory-level English composition (ENG 101),
  • Intermediate-level English composition (ENG 145), and
  • Prove computer competency through completion of one of the following: ACC 167and 168; ITK 150; IAI BUS 902; or by passing competency exams of ACC 189.67 and 189.68

Additional Information

Students are encouraged to get an AA or AS.

Academic Advising

Name Office Email Phone
Ginny Smith  COB 129  glsmith@ilstu.edu  (309) 438-8385 

Middle 50% GPA

2.75 - 3.37

Plan of Study

This information is based on requirements for the academic year(s) indicated. Students should consult the catalog year they were admitted under for their academic requirements.

Application Period

September 1 through September 30 and February 1 through February 28.

Application Information

Current students can use the Apply to Your Program tool on My.IllinoisState.edu.

Major Requirements

Fewer than 45 earned and in progress hours

Evaluated upon college coursework, GPA, and admissions criteria for incoming freshmen.

45 - 59 earned and in progress hours

Grades of “C” or better in the following courses or their equivalents:

  • ACC 131
  • ECO 105
  • MAT 119 and 120 or 121 or 145.

60 or more earned and in progress hours

Grades of “C” or better in the following courses or their equivalents:

  • ACC 131
  • ACC 132
  • ECO 105
  • MQM 100 or ECO/GEO/POL/PSY 138
  • MAT 121 or 145

The College also requires students to complete in the first semester:

  • BUS 100 with a grade of "C" or better
  • Prove computer competency through completion of one of the following:
    • ACC 167 and 168
    • ITK 150
    • IAI BUS 902
    • by passing competency exams

Academic Advising

Name Office Email Phone
Ginny Smith  COB 129  glsmith@ilstu.edu  (309) 438-8385 
2016-08-03T11:23:40.188-05:00 2016
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